From what aspects can a newly established enterprise start to carry out network promotion?

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Now companies understand the importance of Internet marketing, but some newly established companies do not know how to start, and temporarily do not have so much capital to set up a marketing department. So, what should other businesses that are already profiting from Internet marketing do?

1. Use Niushi short video marketing to occupy traffic channels

With the popularity of short video platforms such as Douyin and Kuaishou, when users pick up their mobile phones every day, the proportion of viewing videos is the highest. Short videos have become the main target of mobile traffic on the entire network, and videos meet users’ reading needs. The habit of displaying content better has become a new position for major brands to compete for traffic. If a newly established company wants to gain a greater advantage among its peers, it must take the initiative to attract potential users through Niushi short video marketing, so as to strengthen the company's foundation and expand its brand influence.

Second, use search engines to rank websites or keywords

When a newly established company is doing network promotion, it is beneficial for search engines to rank websites or keywords. Newly established companies only need to set the keywords of the company and products. The website often summarizes the ranking through data analysis in the search engine results. Because visitors have needs and actively search, these are accurate traffic, which is compared with traditional Marketing spreads the net widely, and the level of precision is much higher.

3. Use soft articles to build corporate reputation

Corporate news and related information are regularly updated, event marketing or brand marketing will need to use advertorials, which shows that advertorial marketing has spread throughout the entire network marketing. It relies on its own "soft power" to skillfully promote the company's product information and brand information to the public, thus creating a better reputation for the company.

4. Use Q&A to drive traffic for enterprises

Currently, commonly used Q&A platforms include Baidu HowNet, Tianya Q&A, Sohu Q&A, Zhihu, etc. Newly established companies can use these platforms to attract business traffic. Then ask questions related to the industry, company, product, etc., answer and publish.

The above is the latest and most effective network promotion compiled by the editor. I hope it can help all enterprises. However, network promotion cannot be completed in a day or two. Only by persisting in it can you see the effect. In addition to what the editor said, network promotion There are many methods, but it takes a long time to test repeatedly, so new companies do not have so much capital to do these things. It is recommended that they hand over these businesses to the platform to reduce costs and increase efficiency, and help new companies upgrade their marketing again. .

The Small Business Collective | Biz Zine

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