Enterprises participating in exhibitions should do a good job in the 'combination boxing' of soft text marketing

Participating in exhibitions is a very common way of corporate publicity, which can improve your brand image and increase your product awareness. But from a marketing point of view, simple display will not play a big role, marketing is like a "combo punch", one blow on the booth is difficult to kill. To fully exert the power of "Combined Boxing", you must do a good job in the follow-up work, that is, do a good job in soft articles to promote your products.

1. Why should we do a good job in soft article marketing?

Exhibiting is a kind of one-time marketing, the scope and duration of its influence depends entirely on the influence of the exhibition itself and the duration of the event. At the same time, due to the high frequency of exhibitions, once the exhibition is over, the influence produced by the power of the exhibition will quickly dissipate.

To change this situation, increase the influence of the exhibition, and increase the duration of the event, soft articles must be used. Through soft article writing, soft article release, and with the help of the east wind of the exhibition, it is made from one publicity to the second publicity, and even multiple publicity.

2. How to do a good job in soft article marketing?

As its name suggests, the foundation of this method is "soft text", first soft text, and then marketing. Therefore, in order to take advantage of the wind of the exhibition and do a good job in the marketing of soft articles, we must first make preparations in three aspects.

The first is the publicity plan, that is, the number of soft articles to be released at the exhibition, the release time, and the effect to be achieved. The second is high-quality soft articles, that is, "exhibition press conference", including warm-up, on-site reports, and summary. Choose an appropriate cooperative soft article publishing platform, and clarify the type and quantity of publishing media.

The promotion plan depends on the strength of the relevant leaders and teams, and it is not too difficult to entrust a professional organization; similarly, it is not difficult to choose a cooperative software release platform. Its release time, quality, release rate Speed ​​is a good reference, but the most difficult thing is how to write those excellent works. This is not just an exhibition, but also a way to advertise, shape and promote one's own products.

3. How to write good quality articles?

Since it is taking advantage of the east wind of the exhibition, it is necessary to clarify one thing, that is, the exhibition is mainly about exhibitions, not about products and brands. What is emphasized is not the performance of the product, nor the brand, but the attention and evaluation it received at the exhibition. If the theme is product or brand, it has nothing to do with leveraging the exhibition.

Therefore, this type of article must first highlight the theme of the exhibition, preferably the biggest highlight, such as the template of "a certain product/brand appeared at a certain exhibition, and a certain performance/function/feature is sought after".

Secondly, in the first two sections of the text, a brief introduction should be given to the theme of the exhibition, the history of the exhibition, and the number of participating brands to highlight its industrial influence.

The last paragraph of the text is about the background of my coming to the exhibition and why I brought such a product to participate. The most practical one is the "syllogism", because customers are always troubled by a problem that cannot be solved. In order to better help consumers, a certain brand has invested a lot of energy and researched for a long time, and finally developed a New products that can effectively solve this problem. In order to let more customers know about a product, please come here to visit.

After introducing the background and purpose of the exhibition, it introduces the degree of attention after the exhibition, including on-site experience, function evaluation, and user experience.

The exhibition is undoubtedly a very good platform to publicize and promote the brand, but in order to do this, we must be good at using and doing a good job in soft text marketing, so as to achieve all-round marketing. Doing a good job in soft article marketing requires not only a sound plan, but also a good distribution platform and high-quality soft articles. For a good soft article, the most important thing is to learn how to write each paragraph from the title to the beginning.