How do companies promote news feeds? How to do it better?

In the Internet age, don't you know what news source promotion is?

Newsfeed promotion refers to the articles published by the media that meet the search engine news index.

After the news source media is released, it will generally appear in these two positions:

The latest relevant information on the Baidu homepage, the information displayed here is the effect of news source promotion.

In the interface information of Baidu information classification, it will be displayed when searching for relevant keywords.

What are the benefits of corporate news feed promotion? Is it worth promoting?

News source promotion is very worth doing: news source promotion has credibility and authority, high weight, and good manuscript collection effect, which can help companies improve their visibility, and can also improve the ranking of corporate keywords in SEO optimization.

How do companies promote news feeds? How to do it better? Bole Network Media gives you some suggestions:

1. News source manuscript writing requirements

When writing news source manuscripts, you need to insert keywords. You can choose Baidu drop-down words, related searches, industry words, brand words, user demand words, etc. The selection of keywords must be appropriate, and it must conform to the user’s search habits, so that More users can find your articles.

The quality requirements of news source manuscripts are still extremely high. Writers with certain experience and ability are needed to write manuscripts. On the basis of originality and high quality, articles can resonate with users and can poke into the hearts of users. A little real, it can bring dry goods and value to users, so that more users will be willing to share your articles.

2. What are the distribution channels for news sources?

There are three distribution channels for newsfeeds:

Self-media platforms: Baijiahao, Sohu, Penguin, Toutiao and other self-media platforms, enterprises can apply for free and continue to publish freely. Of course, in this case, special personnel are needed to maintain the company's self-media platform;

News source publishing platform: You can publish news to news websites, with massive media resources, such as Sina.com, Netease.com, Sohu.com, Phoenix.com, Guangming.com and other websites, professional customer service guidance, this is at your own expense;

News website submission: Find the entry and contact information of the news website by yourself, and then submit the corresponding article. Of course, the time is not guaranteed, and there is no guarantee that the submission will be successful.

3. Frequency and quantity of news feed promotion

Newsfeed promotion is a long-term job. Enterprises and brands must not be hot for three minutes during the promotion process, as this will have no effect.

Publish some fresh articles on a regular basis, and constantly optimize your ranking effect in Baidu, because if the articles are not continuously published and maintained, they will lose their rankings.

Naturally, the more the number of news feed promotions, the better, so that you can rank faster and better.