Yunnan Spark Media's 'Live Streaming and Delivery' model is the epitome of 'Internet + Consumption Poverty Alleviation'

Live delivery of goods refers to a new service method that uses live broadcast technology for close-range product display, consultation and response, and shopping guide through some Internet platforms, or the store itself opens live broadcast rooms, or professional anchors gather for promotion.

On the one hand, "live broadcast with goods" is more interactive and affinity, and consumers can communicate with sellers and even bargain just like in hypermarkets;

On the other hand, "live delivery with goods" can often achieve the lowest price on the entire network. It bypasses traditional intermediate channels such as dealers and directly realizes the connection between products and consumers. Especially for Internet celebrity anchors, the essence of live broadcast is to let viewers watch advertisements, and it is necessary to provide maximum discounts through means such as "seckill" in order to attract consumers and stick to consumers.

In the context of the normalization of epidemic prevention and control, some agricultural products have been unsalable to varying degrees in various places, and live broadcast delivery of goods to help agricultural products has also been applied.

The marketing and publicity method is simple and the technical threshold is low: a mobile phone can broadcast live without too high technical threshold and equipment costs, the operation is simple, and the publicity is also convenient.