News Ads Marketing Service Provider Jingke.com: 6 Advancing Writing Skills That Advancing Marketing Must Have

News Ads Marketing Service Provider Jingke.com: 6 Advancing Writing Skills That Advancing Marketing Must Have

Jingke.com said that every enterprise is inseparable from marketing and publicity, and in the Internet era, especially in the mobile Internet era, press release marketing has almost become a necessary strategy for corporate publicity. As a result, the copywriters began to use their fists to seize the market. However, copywriters are also divided into three, sixty-nine grades. The average copywriter can only meet the daily manuscript needs, the medium copywriter can meet the basic needs of increasing fans and attracting traffic, and the excellent copywriter can detonate the social circle. Even create "hot spots". Today, Jingke.com will share with you the 6 abilities that you must have if you want to be an excellent copywriter.

1. Write catchy headlines

Jingke.com said that the title is a prerequisite for the success of an article. The famous advertising master David Ogilvy once said: The headline is the key to determining whether the reader reads the text. A good title can allow the creativity of the article to be fully displayed.

Jingke.com pointed out that there are no specific regulations on what kind of title is considered a good title, and everything needs to be based on data. Looking closely at the titles of some articles that have read 10w+, you can basically find the commonality: the title must be attractive enough to attract the appeal object.

Jingke.com pointed out that a catchy title can double the reading volume of an article, and a mediocre title will only make your article lose its due effect. Therefore, as a marketing copywriter, being able to create attractive headlines is a must-have ability for a good copywriter.

The ability to persuade readers

Jingke.com said that if you want to be an excellent copywriter, the second ability you must have is the ability to persuade readers. The essence of soft text marketing is still the word "marketing". Its fundamental purpose is for the final sale. How useful is an article if it can't convince readers to take action? Writers who cannot persuade readers to take action are suitable for self-media, but not for marketing copywriting.

To convince readers, you first need to do research and analysis before writing to understand what readers want? Mobilize the reader's emotions from the needs of the reader, so that they can take a specific action. In addition, it is also necessary to continuously adjust the creative ideas according to the feedback of readers, and finally complete the marketing goals.

Three, different styles of creative ability

Jingke.com pointed out that an excellent marketing copywriter is not static. He can create not only witty and humorous copy styles, but also professionally persuasive essays. He can write indifferent, immaculate copy style, or he can create a style full of fireworks. All in all, only one copywriting style can only attract a certain part of the user base, and when companies want to go further, they are stretched. An excellent marketing copywriter must be able to create a variety of styles, diversified development, and various styles can be controlled, otherwise it is only suitable for self-media creators.

4. The ability to turn ordinary into interesting

The Jingke.com analysis originally wanted to call this ability "turning the rotten into a miraculous". I was afraid that you would think it was too far away, so I changed it to a common term. What distinguishes good copywriters from ordinary copywriters is their ability to make a common topic more interesting.

It is necessary to learn to switch angles, so that the theme of marketing is no longer monotonous and boring, so that readers feel that this article has content and interesting, so as to pave the way for the subsequent marketing transformation.

Fifth, master the knowledge related to optimization

Jingke.com said that as a marketing copywriter, how can you not know the knowledge and skills related to optimization. Completing the optimization points silently will not only not affect the reading experience of readers, but also increase the indexing and ranking in search engines or some self-media stations. While helping brands to better accomplish their marketing goals, they can attract more traffic.

As an ordinary copywriter, we still have a long way to go if we want to grow into an excellent marketing copywriter. In this process, we need continuous perseverance and continuous learning to complete the transformation and become one of the few The people standing on the top of the mountain, let's cheer together!

Jingke.com, based on its rich experience in news adware marketing, has made up for the inadequacies of hard advertisment, and guided consumers into brand promotion with the effect of hiding needles in cotton, which plays an important role in shaping a perfect brand image. . In addition, as a professional Internet integrated marketing agency, Jingke.com can also cooperate with soft text marketing through the integration of other types of communication forms, such as the construction of the whole network e-commerce platform, the information flow advertising of major Internet media, etc. The company builds a high-end brand image.

About Jingke.com:

Beijing Jingke.com Technology Co., Ltd. was established in 2007 and is headquartered in Beijing. It is a professional network marketing service for brand enterprises and listed companies to provide professional news advertising marketing, short video marketing, celebrity resources, talent resources, etc., to build a network An Internet technology company marketing brand image, focusing on providing Internet integrated marketing services for brand enterprises. Comprehensively integrating Internet media resources, through rigorous planning, proper implementation, accurate promotion and other efficient operation modes, it helps corporate customers in various industries to successfully achieve the goals of brand building, image building, and product promotion in the network field.

After 15 years of hard work and hard work, Jingke.com has developed into a "search engine marketing, information flow advertising, brand advertising, traditional advertising, news advertisment marketing, forum marketing, Weibo marketing, WeChat marketing, SEO optimization, word-of-mouth communication, Chinese domain name" (Chinese.Website domain name, Chinese.Mall domain name, Chinese.Mobile phone domain name)" and other comprehensive precision network integrated marketing services! Since its establishment 15 years ago, it has been standing on the cusp of the Internet era, grasping the lifeblood of the development of the era, standardizing the industry standard of network promotion integrated marketing, news advertisment marketing, and doing effective communication. In the era of mobile Internet, based on the breadth and depth of the Internet, it provides multi-dimensional network promotion services, provides news advertisment marketing for more than thousands of enterprises, integrates marketing methods to spread brands, monitors and optimizes network operations, and realizes brand building on the Internet for enterprises and market sales targets. (Jingke.com)