Can the smart business card CRM system transform the Internet marketing model of low-frequency consumption industries such as weddings?

At present, wedding companies have complained that it is difficult to do business. Problems such as "no brand", "no order", "no talent" and "no concept" make the sales of enterprises miserable. In this context, the emergence of smart business cards, through insight into the industry market, discover the sales pain points of the wedding industry, integrate advantageous resources, create a sales system for the wedding industry in the Internet era, and apply artificial intelligence and small programs to the wedding field.

Analysis of sales pain points faced by enterprises in the wedding industry :

Pain point 1. Low frequency of use, coverage is the key

The most notable feature of the wedding industry is wedding-related consumption behavior, which may be one of the industries with the lowest consumption frequency at present. Under normal circumstances, users may not be able to use them twice in their lifetime, so expanding the marketing coverage as much as possible is the key to sales.

Pain point 2. The decision-making cycle is long, and it is necessary to understand customer psychology

The decision-making time of wedding consumers is mostly long, and they are at the end of the consumption decision-making level. And wedding consumption is related to the happiness and image of consumers, and consumers often need to go through a lot of consideration and comparison before consumers can make a purchase decision, which undoubtedly lengthens the entire sales process and increases the cost of communication between buyers and users.

Pain point three, customer management is difficult, and continuous marketing is indispensable

It can be seen from the above two items that due to geographical restrictions, communication restrictions, fierce competition, scattered customers, long decision-making time, low consumption frequency and other consumption characteristics, the wedding industry has finally formed a considerable communication and maintenance in user management. cost, leading to widespread marketing and management problems for old customers.

Faced with the three major pain points of the industry, how to solve the artificial intelligence business card? From the following introduction, you may be able to get some inspiration.

The Order Problem: Rapid Marketing and Distribution Fission

With the support of artificial intelligence and big data technology, through massive data and intelligent computing, it intelligently analyzes the click, forwarding and browsing behavior of each customer, draws a portrait for each customer, and intelligently predicts the transaction rate. Business cards can be freely forwarded, allowing more people to see your information and share WeChat traffic dividends.

Decision-making problem: brand guidance stimulates consumption

Smart business cards can help businesses build their brand. Using artificial intelligence business cards as a carrier, integrating functions such as the official website of the mall, customer service circle of friends, enterprise CRM, etc., the sales staff use smart business cards to hand out not only a business card, but also a comprehensive display of personal information, company brand, product introduction, and dynamic news. , Through the aggregated brand output of Yimai Sales, it will bring effective improvement to the operation of the wedding company.

Management issues: Visual management guides consumption

In terms of internal management, the CRM management system of smart business cards can manage customer data. The customer database is the most important resource of the wedding company, it can record each salesperson's interaction with customers in the marketing and sales process, as well as the status of various related activities. The system can automatically classify and identify users according to user attributes, helping enterprises to manage customers in a unified manner according to the time and event node of each customer in the backend of the applet.

Yimai saleske smart business card has become a powerful tool in the Internet wedding market. Establish an online marketing platform suitable for users' habits, and realize the ability of customers to ask questions online and display brands. The purpose is to provide customers with core services and achieve sustainable brand marketing purposes.

Copy the jump link to get a free trial system of Yimai Pinke smart business card