How do car film shops do promotion and marketing?

How to do push marketing and promotion in the store in order to gain greater exposure and gain more customers is the concern of all store owners.

Effective marketing must be accurate, three major flows, public domain traffic, private domain traffic, and natural passenger flow.

First of all, let’s talk about public domain traffic. Public domain traffic can be simply understood as five major searches➕information flows. If you want to capture the traffic in the public domain, you need a professional operation team. From content creation, to delivery and operation, to customer reception, and then to professional sales, these four key points must be closely linked. affect the transaction. Professional people do professional things, and the most effective way to obtain public domain traffic is to find a professional team to work with.

The second is private domain traffic. Private domain traffic can be simply understood as the range that social software can cover. In fact, this may be the traffic that is easier for us to obtain, because it is related to your own social circle and credibility.

But how to show your professionalism to your customers and attract customers to the store, what kind of scene to shoot, what kind of content to plan, and what kind of advantages to show are the key points. The best way is to showcase the case, the selling point of the product, the differentiated service of the store, and the effective combination of scenarios, which is the key point.

To put it bluntly, everyone must be playing social platforms such as WeChat, QQ, and Douyin. There is a new car in the store, what kind of film has been put on it, and what interesting things have happened in this car sticker. These are all things that can be posted. Yes, with the convenience of being seen by others even without money on social platforms, isn't it good to promote your own store?

Of course, you must also pay attention to it, it is not that it will be effective after one or two days, nor is it that you want to send it every three days. You must study the communication characteristics of each social platform, and at what time will the press conference get more recommendations. What are the characteristics of the popular videos in each time period, what hotspots are there to follow recently, there are stores of the same type, how did other people post their accounts, how did they work, etc. These are the key points of capturing private domain traffic.

Private domain traffic must be imitated first, and then surpassed. It cannot be imitated blindly, it does not have its own characteristics, and it cannot send whatever it wants.

It is very important to create a personal IP. Having an iconic beginning or end, or having an iconic style, can be recognized by others no matter which platform they see your work on. With recognition, we can attract more accurate and loyal customer groups.

Finally, let’s talk about natural traffic. Natural traffic is the traffic brought by the store itself, or the brand itself. A customer who needs filming will not find an auto repair shop to apply filming. Car owners pay attention to the cost-effective basis of products.

What affects customers entering the store and making a deal must be a professional storefront image, because all car owners see it first and then believe it, and very few people see it because they believe it.

Therefore, how to create a professional image of the store and fully present the brand advantages, product selling points and service advantages to customers. And let customers generate trust, eliminate doubts, and experience what you see is what you get, so that you can achieve the purpose of fast transaction.

In the end, the above mentioned are all traffic introductions, but don’t forget that there is also the conversion of traffic, that is, whether your product advantages can persuade customers to apply film, and whether your services can make customers feel relieved to apply film. Whether a transaction can be made or not, the import of traffic and the conversion of traffic are both critical, both of which are indispensable.

After reading the above three points, do you understand how the store should do promotion and marketing?