In the Internet era, how can traditional enterprises provide Internet services?
With the development of the Internet becoming more and more perfect, the Internet has gradually expanded from the consumption field to the production field, from the service industry to the manufacturing industry, and the development of the Internet in the fields of finance and education has made people realize that "Internet +" has great achievements in other fields. China is one of the countries with the most complete and advanced Internet infrastructure. Currently, there are nearly 1 billion Internet users. At the same time, with the popularization of mobile terminal equipment, the activity of Internet users has been greatly improved, and the Internet has become the most fierce position for merchants to compete for users.
Under the traditional promotion media, most audiences can only passively accept information, especially for advertisements, advertising audiences can only passively accept information through TV, newspapers, magazines, outdoor advertisements, poster advertisements, etc., but cannot really participate in it. It is impossible to effectively interact and communicate with enterprises, so the effect of promotion is always unsatisfactory.
01 Iterative thinking: agile adaptation, striving for excellence
A business with the ability to adapt quickly can meet the ever-changing needs of consumers. Consumers don’t stand still, and neither can businesses. In the age of the mobile internet, you can't expect to stand still or stick to the original product and service provided.
02 Service thinking: Make customers happy and do a good job in Internet services
In the Internet era, we provide customers with accurate and pleasant recommendations through big data. It doesn't need to be about exciting surprises. In fact, it shouldn't have anything to do with it under normal circumstances. Customers shouldn't be pleasantly surprised when your company is having fun; they should expect that from you when they come to your company to spend. Delight is creating an extraordinary customer experience.
03 Social thinking: the arrival of the era of social business
With the advent of the era of socialized commerce, the core of which is the Internet. The consumers faced by the company exist in the form of the Internet, which will change the entire form of production, sales, and marketing of enterprises. Social media has become the communication between enterprises and consumers. A platform for communication, information is spreading at an unprecedented speed, and business scandals will spread at the speed of light. Opaque companies will be discovered; there is no doubt about that. It's impossible to hide the truth, so don't waste your time.
04 Platform thinking: creating a win-win ecosystem
The platform thinking of the Internet is the thinking of openness, sharing, and win-win, which means that the enterprise should be built into an open, multi-win and mutually beneficial ecosystem. The platform of this enterprise should not only become a platform for enterprises to connect with consumers, suppliers, etc., but also a platform for employees to maximize their potential, and even a small world of their own micro-innovation and micro-entrepreneurship.
In the Internet era, traditional enterprises must embrace the Internet, use various tools of the Internet to transform themselves, and learn to adapt and master Internet technology. In the next few years, the competition for users will become more and more fierce. If you don't pay attention to users and do not try to optimize the cost of acquiring users, it is very likely that traditional enterprises will not be able to play the Internet well, and they may face final failure.
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