Table of contents

01 Chance

02 Jade business opportunities

03 Cross-border platform choice

04 Reason for selection

05 Open the jade market

foreword

Within half a year of the establishment of the independent station, the total number of visits to the cross-border independent station of Huzhou Wanyuan Import and Export Co., Ltd. reached 100,000+, the total order volume reached 15,000+, the conversion rate reached 15%, and the repurchase rate exceeded 35%. The unit price is as high as 90 US dollars, and the total sales of independent stations exceeds 1.35 million US dollars!

1. Coincidence

Ms. Shan Shan, the chairman of Huzhou Wanyuan Import and Export Co., Ltd., liked to collect some jade jewelry before entering the cross-border e-commerce industry, and usually wear jade jewelry when she goes out.

In 2021, in an accidental communication, Shanshan's relatives in Los Angeles, USA found her and wanted her to help choose a suitable jadeite listing. It turned out that the jade pendant that Shanshan shared in the circle of friends was seen by this relative. She thought it was very beautiful and wanted to buy a similar pendant, so she found Shanshan.

After some communication and understanding, Shanshan realized that jade is much more expensive in the United States than in China. For example, a Guanyin jade pendant that sells for more than 300 yuan in China will sell for $300 in Los Angeles, United States. , the price difference is not a little bit, it is directly to exchange RMB into US dollars, "there is no exchange rate difference".

2. Jade business opportunities

After helping relatives to choose the right product and mail it out. Shanshan began to ponder this matter. With years of experience in business, Shanshan quickly realized that this was a business opportunity that could not be missed. Shanshan's analysis has the following points.

market group ...

The recognition of jade in China has a history of thousands of years, from the golden thread jade clothes more than 2,000 years ago, to the popular jade and Hetian jade today, "people are like jade, jade is like people", the love for jade is deeply cultivated. in Chinese culture and in the hearts of Chinese people. Although overseas, other civilizations are less fond of jade, but the Chinese compatriots all over the world have the same dedication to jade. Overseas Chinese generally have high purchasing power and are able to buy jade products.

Logistics channels …

When helping relatives to mail, Shanshan has basically figured out the way of logistics. Now it is very convenient to send things from China to foreign countries. Looking for a freight forwarder can save you a lot of trouble. Large items can be shipped by sea, and small items can be shipped by air. Considering the light weight, small size and high value of jade jewelry, Shanshan finally chose air freight. Although the price is a little more expensive than sea freight, the logistics is more time-efficient, and the loss rate is lower and safer. In this way, one piece can be shipped according to the needs of customers, which is convenient and does not need to accumulate inventory in foreign warehouses.

E-commerce platform selection …

E-commerce platform selection: At the beginning, Shanshan also considered entering third-party cross-border platforms such as Amazon, but after a detailed understanding, she dismissed the idea. First, the platform has high commissions and handling fees; second, merchants have little autonomy and are often bound by rules; third, merchants cannot obtain customer information for precise marketing; fourth, jade products have relatively small audiences and need to be established Own brand and private domain traffic pool.

3. Cross-border platform choice

After thinking about this, Shanshan began to look for suitable cross-border e-commerce sales channels. At the end of 2021, many big sellers in Shenzhen were banned by Amazon due to illegal reasons such as brushing orders, and many companies began to transform themselves into independent stations. Shanshan is glad that she did not rush into the e-commerce platform, and she began to understand the independent station.

As the world's largest independent website building platform, Shopify quickly entered Shanshan's field of vision . When browsing related information, Shanshan and Shopify's Chinese partnerAfter establishing a connection, after some communication and a detailed understanding, Shanshan realized that this was the last link of the jade cross-border e-commerce she was looking for.

4. Reasons for selection

Shanshan said: "What impresses me the most is its independent station full-link solution, which not only meets my needs but also saves me a lot of trouble. Some things I didn't think of myself, they also help me think about it in advance. , and handled it properly. You can say they are a company that really takes service seriously. ”

Independent station customization …

Helped Wanyuan Import & Export Co., Ltd. to establish a beautiful, high-end and professional independent station store, the interface supports mobile and PC dual clients; the independent station supports multiple language switching; the website is connected to the PayPal payment terminal, and supports multi-currency payment ;Built-in QuickCEP intelligent robot customer service saves time and effort, and supports manual customer service to communicate with customers in real time at zero distance.

Drainage Marketing …

Wanyuan Import & Export Co., Ltd. has selected mainstream social media such as Facebook, Tiktok, Google for advertising marketing, accurately targeting Chinese circles, accurately draining traffic, and improving marketing efficiency; professional senior advertising marketers are on call 7*24 hours to answer Ms. Shanshan's questions at any time. , which helped Ms. Shanshan get more orders with only a small amount of advertising funds.

5. Open the jade market

Within half a year of the establishment of the independent station, the total number of visits to the cross-border independent station of Huzhou Wanyuan Import and Export Co., Ltd. reached 100,000+, the total order volume reached 15,000+, the conversion rate reached 15%, and the repurchase rate exceeded 35%. The unit price is as high as 90 US dollars, and the total sales of independent stations exceeds 1.35 million US dollars!

Today, with the advantages of independent websites and precise marketing, Ms. Shanshan has established her own private domain traffic pool and successfully opened up the overseas jade market. With the rise of TikTok, Ms. Shanshan has already started to deploy TikTok, ready to open the TikTok live broadcast room and inject a steady stream of traffic into her independent station!