Table of contents

01 Chance

02 Jade Business Opportunities

03 Choice of cross-border platform

04 Reasons for choosing

05 Open the jade market

foreword

Within half a year after the establishment of the independent station, the total number of visits to the cross-border independent station of Huzhou Wanyuan Import and Export Co., Ltd. reached 100,000+, the total order volume reached 15,000+, the conversion rate reached 15%, the repurchase rate exceeded 35%, and the average customer The unit price is as high as 90 US dollars, and the total sales of independent stations have exceeded 1.35 million US dollars!

1. Chance

Ms. Shanshan, the chairman of Huzhou Wanyuan Import and Export Co., Ltd., likes to collect some jade jewelry before entering the cross-border e-commerce industry, and usually wears jade jewelry when going out.

In 2021, during an accidental communication, Shanshan's relatives in Los Angeles approached her and asked her to help choose a suitable piece of jadeite for listing. It turned out that the relative saw the jade pendant Shanshan shared in Moments. She thought it was beautiful and wanted to buy a similar pendant, so she found Shanshan.

After some communication and understanding, Shanshan realized that gemstones like jade are much more expensive in the United States than in China. For example, a Guanyin jadeite pendant that sells for more than 300 yuan in China can be sold for 300 dollars in Los Angeles, USA , the price difference is not a little, just exchange RMB into US dollars, "there is no exchange rate difference".

2. Jade Business Opportunities

After helping relatives choose the right product and mailing it out. Shanshan began to think about this matter. With years of experience in business, Shanshan soon realized that this was a business opportunity that she couldn't miss. Shanshan's analysis has the following points.

market group ...

The recognition of jade in China has a history of thousands of years, from the golden jade clothes more than 2,000 years ago, to the popular jadeite and Hetian jade today, "people are like jade, jade is like people", the love for jade is deeply cultivated In Chinese culture and in the hearts of Chinese people. Although overseas, other civilizations are less fond of jade, but Chinese compatriots all over the world are also obsessed with jade. Overseas Chinese generally have relatively high purchasing power and are able to purchase jade products.

Logistics channel …

When helping relatives to mail, Shanshan has basically figured out the logistics. Now it is very convenient to mail things from China to foreign countries. Finding a freight forwarder can save you a lot of trouble. Large items can be shipped by sea, and small items can be shipped by air. Considering the light weight, small size and high value of jade jewelry itself, Shanshan finally chose to transport by air. Although the price is a bit more expensive than sea transport, the timeliness of logistics is higher, and the loss rate is lower and safer. In this way, one piece of goods can be shipped according to the needs of customers, which is convenient and does not require a backlog of inventory in foreign warehouses.

E-commerce platform selection …

Choice of e-commerce platform: At the beginning, Shanshan also considered entering third-party cross-border platforms such as Amazon, but after detailed understanding, she dismissed this idea. One is the high commissions and handling fees on the platform; the other is that merchants have little autonomy and are often bound by rules; the third is that merchants cannot obtain customer information for precise marketing; Own brand and private domain traffic pool.

3. Choice of cross-border platform

After understanding these, Shanshan began to look for suitable cross-border e-commerce sales channels. At that time, at the end of 2021, many big sellers in Shenzhen were blocked by Amazon due to violations such as order swiping, and many companies transformed and began to become independent stations. Shanshan is glad that she didn't rush into the e-commerce platform, and at the same time, she started to understand the independent website.

As the world's largest independent website building platform, Shopify soon entered Shanshan's field of vision . When browsing related information, Shanshan and Shopify's Chinese partnersAfter establishing a connection, Shanshan realized that this was the last link of the jade cross-border e-commerce she was looking for after some communication and detailed understanding.

4. Reasons for selection

Shanshan said: "What impresses me the most is its independent station full-link solution, which not only meets my needs but also saves me a lot of trouble. Some things I didn't think of myself, they also helped me think about them in advance , and dealt with it properly. It can be said that they are a company that really takes service seriously. ”

Independent station customization …

Helped Wanyuan Import and Export Co., Ltd. to establish a beautiful, high-end and professional independent website store, the interface supports dual clients of mobile terminal and PC terminal; the independent station supports multi-language switching; the website docks with PayPal payment terminal and supports multi-currency payment ;Built-in QuickCEP intelligent robot customer service, saving time and effort, and supports manual customer service, zero-distance real-time communication with customers.

Drainage marketing ...

Wanyuan Import and Export Co., Ltd. chooses Facebook, Tiktok, Google and other mainstream social media for advertising marketing, accurately positioning the Chinese circle, precise drainage, and improving marketing efficiency; professional senior advertising marketers are on call 7*24 hours, answering Ms. Shanshan's questions at any time , helping Ms. Shanshan get more orders with only a small amount of advertising funds.

5. Open the jade market

Within half a year after the establishment of the independent station, the total number of visits to the cross-border independent station of Huzhou Wanyuan Import and Export Co., Ltd. reached 100,000+, the total order volume reached 15,000+, the conversion rate reached 15%, the repurchase rate exceeded 35%, and the average customer The unit price is as high as 90 US dollars, and the total sales of independent stations have exceeded 1.35 million US dollars!

Today, relying on the advantages of an independent website and precise marketing, Ms. Shanshan has established her own private domain traffic pool and successfully opened up the jade overseas market. With the rise of TikTok, Ms. Shanshan has already begun to lay out TikTok, preparing to open a TikTok live broadcast room, and inject a steady stream of traffic into her independent station!