Table of contents

01 Improve conversion rate and increase sales

02 Create powerful promotions

03 Create discount coupons easily

04 Unified discount management interface

05 Customer Segmentation and Email

06 Summary

foreword

Customers are known to want more and better for less, especially when it comes to promotional offers. They also want to use two or more discount coupons in the shopping cart or checkout. These new Shopify discount promotion features can meet these. Use this new feature to make it easier for your customers to "shopping" , buy buy buy!

Superimposed discount promotional coupons allow you to customize promotional activities according to store conditions and customer characteristics, helping to increase your store order volume, allowing customers to enjoy the shopping process more and building independent station brand loyalty. The following editor will introduce the characteristics and functions of this new function in detail.

1. Improve conversion rate and increase sales

The biggest advantage of the superimposed discount coupon function is that this function has been proven to effectively increase the conversion rate and sales of the store. Customers abandoning their shopping carts and not placing orders is a problem that plagues all independent sellers, and promotions are a good way to solve this problem.

2. Create a powerful promotional campaign

In the process of operating an independent station, if you want to find the real points of interest of customers and then encourage them to buy more related products, it is often very difficult. However, through the combination of discount coupons, you can unlock new promotion methods, which can easily bring more competitive advantages to your store.

To strive to create immediate value for customers, set up promotions that suit your business needs: you can set up to allow multiple discount coupons to be automatically added to the same order; or set up discounts that allow free shipping to be stacked with other discounts; or set Allow customers to automatically apply a bunch of discount coupons to different products in the same order.

The following two types of promotions can be used on your Shopify stand-alone site:

1. Automatic stacking of discounts ...

Using automatic promotional discounts at checkout can allow you to retain more customers and increase discount usage. It is recommended to run multiple automated discount campaigns on your store at the same time. When customers don't have to enter multiple discount codes in a row, sellers have set up automatic discounts, they will increase the desire to buy products, and increase the average order price.

You can also set specific destocking discounts to help you remove old or unused stock products from your shelves. Here’s an example: 10% off when you spend $100 on T-shirts, 20% off when you spend $150 on pants, and free shipping on orders over $100.

2. Attract new customers to buy …

Using order discounts is a great way to get new customers to add more items to their carts. For new customers, you can target an email with a “new customer coupon” offering them a 10% discount coupon to use on their first order.

If you have the ability to create strong and unique promotions, you have a real chance to make a difference in the e-commerce business. Customers are always attracted by the best prices, and the coupon overlay feature can help you stand out in the e-commerce market, attract new customers and build customer loyalty.

3. Create discount coupons easily

The good news is that Shopify makes discount promotions available to anyone, and it’s easy to get started. You don't need to know website programming, you can go directly to the Shopify store admin interface to create and run multiple promotions. Check the boxes for the few discounts you want to run, combine them, and in just minutes, you have a brand new, powerful promotional campaign.

4. Unified discount management interface

Previously, when you entered the admin interface to set up discounts, you would see two tabs for "Discount Codes" and "Automatic Discount Coupons". Now Shopify has simplified this process by creating a unified view page, in the same interface, you can create all types of discounts.

1. The new interface looks like this ...

A view of the Shopify admin discounts page, showing all scheduled, running, and expired discounts in the seller's store. It’s also easier to create discount bundles, once you’re in the “Create Discount” process, scroll down to the “Combinations” section of the page and you can choose the type of discount bundle you want to create. You can combine shipping discount coupons with other product or other order discounts.

2. Options for creating combinations ...

This new unified experience makes it super easy for anyone to create discount combinations, regardless of programming ability.

5. Customer Segmentation and Email

Offering the right discount to the right customer at the right time is critical to building the loyalty and satisfaction of new customers and retaining existing ones. But it should be noted that when carrying out promotional activities, there is usually no universal model. You need to continuously and strive to explore the needs of customers and meet the needs of different customers.

Using Shopify's powerful customer segmentation feature, you can create categories of customers in Shopify's "customers" section, which will also appear in your "discounts" function, so that you can provide personalized discounts for specific customer groups. Discount. Once you identify your target customer base, you can use the Shopify email feature to send custom discount emails to thousands of customers. With customer segmentation and integrated marketing tools, you can easily create promotions and target the right shoppers.

6. Summary

On your independent Shopify site, start creating your discount portfolio immediately, experience simple and convenient operation services, and fully release customers' desire to buy!