Table of contents

01 Improve conversion rate and increase sales

02 Create strong promotions

03 Create discount coupons easily

04 Unified discount management interface

05 Customer Segmentation and Email

06 Summary

foreword

It's no secret that customers always want more and better things for less, especially when it comes to promotional offers. They also want to be able to use two or more coupons in the shopping cart or at the checkout, and these Shopify's new discount promotion feature can be satisfied, using this new feature can make it easier for your customers to "shop" , buy buy buy!

Stacking discount coupons allows you to customize promotions based on store conditions and customer characteristics, helping to increase your store's order volume, allowing customers to enjoy the shopping process more and build independent station brand loyalty. The following small series will introduce the features and functions of this new function in detail.

1. Improve conversion rates and increase sales

The biggest advantage of this superimposed discount coupon feature is that this feature has been proven to be effective in increasing store conversion rates and sales. Shopping cart abandonment is a problem that plagues all indie sellers, and promotions are a great way to solve it.

2. Create strong promotions

In the process of operating an independent website, it is often difficult if you want to find the real point of interest of customers and then encourage them to buy more related products. However, through the combination of discount coupons, you can unlock new promotion methods, which can easily bring more competitive advantages to your store.

To strive to create immediate value for your customers, set up promotions that suit your business needs: you can set up to allow multiple coupons to be automatically added to the same order; or set up a discount that allows free shipping to stack with other discounts; or set Allows customers to automatically apply a bunch of discount coupons to different products in the same order.

The following two promotions can be used on your Shopify stand-alone site:

1. Automatically stack discounts …

Using automatic promotional discounts at checkout can allow you to retain more customers and increase discount usage. It is recommended to run multiple automatic discount campaigns in your store at the same time. When customers don't have to enter multiple discount codes in a row, sellers have set up automatic discounts, they will increase the desire to buy the product and increase the average order price.

You can also set specific destocking discounts to help you remove old or unused stock products from the shelves. Here's an example: 10% off $100 on T-shirts, 20% off $150 on pants, and free shipping on orders over $100.

2. Attract new customers to buy …

Using order discounts is a great way to get new customers to add more items to their carts. For new customers, you can send a targeted email with a "New Customer Coupon" offering them a 10% discount coupon to use on their first order.

If you have the ability to create powerful and unique promotions, you have the opportunity to flex your muscles in your e-commerce business. Customers are always attracted to the best deals, and coupon stacking can help you stand out in the e-commerce market, attract new customers and build customer loyalty.

3. Easily create discount coupons

The good news is that Shopify makes discount promotions available to anyone, and it's easy to get started. You don't need to know website programming, you can go directly to the Shopify store manager interface to create and run multiple promotions. Tick ​​the boxes of a few discounts you want to run, group them together, and in just a few minutes, you'll be running a new, powerful promotion.

4. Unified discount management interface

Previously, when you entered the admin interface to set a discount, you would see two tabs, "Discount Codes" and "Auto Discount Coupon". Now Shopify has simplified this process by creating a unified view page where you can create all types of discounts from the same interface.

1. The new interface will look like this …

A view of the Shopify admin discounts page, showing all planned, running, and expired discounts in the seller's store. It's also easier to create discount packages, and when you're in the "Create Discount" process, scroll down to the "Combos" section of the page to choose the type of discount package you want to create. You can combine shipping discount coupons with discounts on other products or other orders.

2. Option to create combinations …

This new unified experience makes it very easy for anyone to create discount combinations, regardless of programming ability.

5. Customer segmentation and email

Offering the right discounts to the right customers at the right time is critical to developing new customers and retaining the loyalty and satisfaction of existing customers. But be careful: When it comes to conducting promotional activities, there is usually no one-size-fits-all model. You need to continuously and diligently explore the needs of customers and meet the needs of different customers.

Use Shopify's powerful customer segmentation feature, which allows you to create categories of customers in Shopify's "Customers" section, which will also appear in your "Discounts" function, allowing you to provide personalized customer segments for specific groups of customers. Discount. Once you've identified your target customer base, you can use the Shopify email feature to send customized discount emails to thousands of customers. With customer segmentation and integrated marketing tools, you can easily run promotions and target the right shoppers.

6. Summary

On your Shopify stand-alone website, start creating your discount portfolio immediately, experience simple and convenient operation services, and fully release customers' desire to buy!