Table of contents

01 The rise of online shopping nearby

02 Google local product synchronization function

03 How to use the new function

04 Shopify's Statement

05 Analysis and interpretation

foreword

Shopify cooperates with Google to help local customers know more product information on Shopify's independent site by synchronizing the seller's product catalog to Google's business profile.

1. The rise of online shopping nearby

In the past two years, the number of Google searches related to "shopping near me" has tripled, and the Shopify+Google partnership can make it easier for customers to find nearby sellers through searches and even close deals.

2. Google local product synchronization function

Google Local Product Sync allows customers to see some product information from a seller’s store – including product availability, seller store location, opening hours, directions, local pickup and delivery options, and more. With this new feature, customers can jump to the Shopify stand-alone site to learn about the products they want, or they can place an order directly on Google to buy their favorite products.

3. How to use the new function

This new feature can be found and used in the Google Shopping channel of your Shopify store. Shopify sellers can put this product information display function into Google Shopping, Google Search or Google Maps query, but if sellers want to use Google's multiple channels for product promotion at the same time, they need to pay a certain fee.

4. Shopify's Statement

"Our mission is to help Shopify sellers deliver a world-class, consistent shopping experience to their customers," Helen Mou , Shopify's head of product retail , said in a statement . Searching and shopping, they pay more attention to nearby businesses and are more willing to buy local products. ”

Helen Mou

V. Analysis and interpretation

The Shopify+Google local product synchronization function actually has certain advantages for sellers with foreign physical stores or overseas warehouses, bringing new traffic growth points.

This function jointly launched by Shopify and Google also confirms the trend of localized operation of cross-border e-commerce in recent years to a certain extent.