Table of contents

1. Twitter's shopping system

2. Shopify+Twitter seamlessly

3.Twitter Shops

4. Shelf reminder function

5. Summary

foreword

The shopping ecosystem built by Twitter is designed to help Shopify merchants use Twitter to achieve order conversions. The Shopify+Twitter partnership helps sellers communicate and connect with potential customers on Twitter, which helps sellers find more customers, inspire customers to buy, or enhance interaction with customers.

1. Twitter shopping system

Shopify+Twitter can help sellers gain access to the untapped commerce segment on Twitter, with 6.5 billion tweets mentioning commerce worldwide in 2021 alone. Sellers can more easily facilitate Twitter users to browse and buy products than ever before, and sellers can use a dedicated Twitter sales manager to manage their transactions on Twitter.

Other shopping ecosystem features include:

01 Bind the program account

Sellers can link their Twitter accounts to their Shopify accounts and log in on the Shopping Manager. The Twitter Manager has access to the full suite of Twitter shopping tools.

02 Automatically synchronize products

Twitter Shopping Manager syncs regularly with Shopify sellers' product catalogs, so they don't need to manually update product information on Twitter.

03Product homepage display

Sellers can use the Shop Spotlight or Twitter Shops tools to showcase their brands and products within their Twitter profiles to build brand awareness, drive brand exposure and gain more customers. When customers are ready to buy, they can complete the checkout on the seller's Shopify stand-alone site.

2. Shopify+Twitter seamlessly

Amir Kabbara, Shopify's director of product, said in an official statement: "Acquiring customer resources is critical to Shopify sellers, Twitter is an important place for people to communicate online and the connection between conversation and commerce is critical. Our partnership with Twitter is critical. The partnership and the launch of the Twitter sales promotion channel will fully enable Shopify sellers to seamlessly integrate their store offerings and business with their Twitter account. ”

3. Twitter Shops

Shopify's partnership with Twitter builds on the Twitter Shops feature, which launched in March 2022, allowing sellers to display up to 50 items in their own Twitter shop. In addition, it allows sellers to display up to 5 products directly on their personal homepage.

“People are already talking about merchandise on Twitter,” Twitter product managers Justin Hoang and David Lie-Tjauw said in a blog post announcing the new feature. “We hope Twitter Shops will make sellers feel at home. On Twitter They can enjoy product planning and promotion for Twitter customers, and I hope our service can help sellers increase communication with customers and even convert them into orders.”

4. Shelf reminder function

Twitter is also rolling out a feature called "listing reminders," which alerts a brand's followers when a product becomes available so they can be the first to buy it. The feature also adds a "remind me" button at the bottom of tweets, and when sellers are about to list a new product, followers can receive a notification from Twitter 15 minutes before the product goes live.

V. Summary

The cooperation of Shopify+Twitter is equivalent to sending a golden key for promotion and marketing on Twitter to Shopify independent sellers. Sellers who use it well will definitely gain an opportunity to increase the sales and income of products.

Of course, we also have to look at the Twitter platform rationally. Compared with Facebook, Twitter is more like an information platform. The user group is dominated by people with a college degree or above, and its news attribute is higher. 74% of people use it to get news. Or headline news, a bit like our domestic Weibo. (For details, please refer to the previous article: Dry Goods! Analysis of Social Media Drainage of Shopify Independent Station in 2022!) Therefore, sellers need to make reasonable plans for Twitter when conducting promotion and marketing.