Table of contents

Hashtag Trends

Titles, Screens and Subtitles

Have the courage to try new tools

Continue to publish new content

Join a creator group

foreword

In 2022, TikTok has become a social media channel that cannot be ignored in the promotion and marketing of cross-border e-commerce. This article continues the previous one (summary of TikTok's top ten marketing experiences) to share five more TikTok marketing experiences with you.

1. Hashtag trends

Before TikTok publishes content, check out the TikTok Discovery Page to see if you can create content that matches the TikTok trend or hashtag challenge of the day. Doing so will accommodate TikTok's recommendation algorithm and increase your follower count. Here are some dos and don'ts for hashtag challenges.

These tags are not recommended if your videos are completely off topic, but you can also use them as a good window into what’s trending on the TikTok platform and allow you to better develop your content strategy.

Hashtag trends change every day, which keeps the content on TikTok fresh and interesting enough. While you can create and post videos however you want, posting videos that follow TikTok trends can increase your connection and engagement with your fans.

If you notice a certain pop music on the "For You" page is popping up frequently, it's time to get creative and see if you can use that music in your videos. You can also add it to your favorite music for future use.

Unlike traditional social media, which relies on users searching for hashtags and keywords to find content of interest, TikTok uses “clusters” to push videos that users may like directly to the For You page for users to browse and watch.

A cluster is a group of users with similar interests and hobbies. The video content and points of interest uploaded by users in the cluster are similar. Maybe they commented on similar content on similar videos, liked the same music, or had other similar interactions on TikTok.

You can use hashtags to post videos to certain clusters, but there are times when certain data cannot be included in the true count of video views. You'll notice unbelievably high views for some hashtags, and these specular data might distort the real popularity of the video itself.

In the early days of TikTok, the hashtag “entrepreneur” on TikTok was all the rage, causing millions of users to create videos with “#entrepreneur” on their homepage in the hopes of getting some extra video views, even if their Content has nothing to do with entrepreneurship.

This practice dilutes the overall quality of a hashtag's videos, thereby reducing the hashtag's popularity. Creating video content based on hashtag trends can get you more views, but only if the topic itself is relevant to your content and clusters.

2. Titles, Screens and Subtitles

There's a reason some successful TikTokers add captions to the beginning of every video. If you're browsing their personal account homepage, you can get a general idea of ​​what each video is about by looking at the cover and title. Of course, you can also categorize videos with colorful titles in different colors, which can guide viewers to categories of content they may be interested in, increasing time on the homepage and video views.

Keep in mind that TikTok videos fill the top, bottom, and left and right of the viewing user's phone screen, so make sure these titles are centered on the screen. Since different types of phone screens may use different aspect ratios, keeping important content away from the edges of the screen helps ensure that everyone can see them.

In order to be as accommodating as possible to all TikTok users and to meet the needs of some hearing-impaired people, please use closed captioning in your videos whenever possible. This ensures that your video is available to all viewers in all situations. TikTok's Live Captioning feature allows more users to enjoy your videos in just a few minutes.

3. Have the courage to try new tools

Every time TikTok is updated, there are always new features - new animated stickers, new special effects, new filters, etc. So while the algorithm is kept secret, you can shoot video with these new features early enough to satisfy your audience's desire for something new.

We also recommend installing and researching the beta version of TikTok, as it will likely give you a brand new video-making tool that most users haven't seen yet. This can put you one step ahead of the competition with other creators.

4. Continue to release new content

While none of us are aware of TikTok's algorithm, many creators have seen the dramatic effect of sticking to a schedule for posting videos. I recommend posting once or twice a day and going live a few times a week. This release cadence keeps your content fresh and interesting without losing followers by feeling like you're dragging your feet.

It is recommended to use TikTok's analytics to see when your viewers are most active watching, which has a lot to do with their identity and geographic location.

Influencer Marketing Hub analyzed more than 100,000 TikTok videos to find time periods when users were active and found that the following times are the best times of week to post content (EST):

If your fans are more active on certain days (like Saturdays and Sundays), it is recommended to double your postings on those days to maximize your video views. Since there are so many videos updated on TikTok every day, to stand out from so many videos, you must constantly analyze the algorithm, adjust and update your own content, and upload more videos that are easier to attract fans.

While it's almost impossible to determine exactly how many videos TikTok's algorithm asks creators to post each week, one thing I do know is that the algorithm supports creators to keep posting videos. Whatever cadence you and your team decide to adopt, make sure to maintain that cadence for the foreseeable future.

For brands like Dr. Squatch, TikTok has become their core channel for connecting with younger audiences. Dr. Squatch's chief marketing officer Josh Friedman told Modern Retail's website that the brand conducted an initial test of TikTok in late 2019 and quickly gained a lot of attention, with some videos even surpassing 100 million views.

Dr. Squatch's advertising team posts 10 to 20 videos a week on TikTok to increase the probability of viral success. To quote Josh Friedman, the brand consistently publishes content "every day or multiple times a day." The company reported more than $100 million in revenue between 2019 and 2020, up 400% year over year.

5. Join the creator group

There are countless creative Facebook groups looking to take their TikTok marketing prowess to the next level. You can browse to see which FB creator group is best for you and join them. Being around like-minded people is a great way to find inspiration, build a sense of belonging, and stay motivated in the weeks and months ahead.

You can start by searching the web for keywords like TikTok Creators, TikTok Creators Support, or TikTok For Beginners, and then drill down to a specific area of ​​your focus. If you're a business, look for a TikTok marketing strategy group. If you're a comedian, find similar groups online.

If you really can't find the right group for you, all I have to say is: congratulations! This is your great opportunity to create your own community!