Table of contents

1. Short videos close to life

2. Buy better radio equipment

3. Turn on TikTok Live

4. Streamline the video

5. Use the comment function skillfully

foreword

By the end of 2021, TikTok's monthly active users will exceed 1 billion, surpassing Google to become the most popular website.

In 2022, TikTok has become a social media channel that cannot be ignored in the promotion and marketing of cross-border e-commerce. If you want to create and publish content on TikTok, keep TikTok’s top 10 marketing lessons in mind. Today, the editor will share the first five TikTok marketing experiences.

1. Short videos close to life

There is a lot of unnutritious content on TikTok, so first and foremost, you need to use real content that is close to the user's life to stand out from the massive short video. You don’t want your content to look like a promotional marketing video, because TikTok users use TikTok for entertainment and more fresh news, not to be promoted.

Before you start TikTok marketing work, you need to spend some time to experience TikTok. Because once the algorithm understands the type of content you like, it can provide you with some great content that works for you, which may inspire you to improve your video creativity.

TikTok aims to create a short video personal dating community that is close to the real life of users. TikTok video content similar to 4K ultra-clear, fancy editing and professional film level may not be favored by TikTok users.

Since most content on TikTok is filmed, edited and uploaded on smartphones, it’s not uncommon for your account to feel slightly less on-brand than other social media channels. Brands like Chipotle and Wendy's are very good at turning their branded marketing content into short, real-life videos that their fans love.

2. Buy better radio equipment

After trying several ways to create video content, I found that I should shoot and edit videos directly from the TikTok app on my phone. Within TikTok, you can choose from a bunch of beauty filters and lighting effects to make up for your lack of shots or create a fancy background.

In the beginning, I would use the PR software on my computer to edit the video, and then export and upload it to TikTok on my mobile phone. While some of these videos are well done, they are time and energy consuming. Depending on your fan base, maybe you don't need such a hassle, and shooting with a mobile phone is also a good choice, saving time and effort.

However, the sound cannot be fooled at will, and you need to choose a better recording device when recording video. While smartphone mics are okay, higher-quality audio can improve video repeatability and sharing.

My personal device uses a USB-to-iPhone jack adapter to connect the Yeti Bluetooth microphone to the iPhone. Of course, recently, I have also seen mobile phone Bluetooth microphones on sale, and this product may be a more convenient choice.

3. Turn on TikTok Live

One way to build a closer relationship with potential fans is to take advantage of TikTok’s livestreaming feature, which allows TikTok creators to communicate directly with fans online via livestreams. Live streaming is one of the best ways to make you stand out on TikTok.

When you start a live stream on TikTok, TikTok will push your followers a notification that you've started streaming, and your live stream information will be locked at the top of their "For You" page. At present, there are millions of creators on the platform, and the gold content of this recommendation position is quite high. TikTok is now heavily promoting the live-streaming feature, and it's pretty easy to do too.

It's perfectly normal to not know what to do while streaming and even be a little shy. "What if I say the wrong thing?", "What if I can't answer the questions my fans are asking?" These are inner fears we all share, but they usually go away as soon as you hit the live button.

To calm your nerves, jot down answers to some common questions and update your list after each TikTok live. Do your best to answer all the appropriate questions during the stream, and make sure to thank fans who are giving gifts or emotes, although the gifts may be small, you can interpret these gifts or emotes as compliments from fans for you and what you post, not as compliments Some money material things.

It is also very important to have a live broadcast schedule. While live streaming is great, sticking to a streaming schedule will help build a community of fans around your stream. There are also some good live broadcast formats recommended here, such as Q&A sessions, behind-the-scenes videos, informal hangouts, “do it with me” sessions, strategy tutorials, and special guest interviews.

Weekly live sessions for some creators can deepen their relationship with fans, while also complying with TikTok's algorithm, increasing traffic to their video accounts.

Tip: If you’re creating a live schedule, be sure to consider how long your fans are watching, choosing a time when most people aren’t in school or work, this is a great strategy for growing your fan community and increasing your live viewing rates.

4. Streamlined video

You can't pack an entire novel into a tweet, and you can't put an entire movie into a short TikTok video. To make your content digestible, short videos should be short and to the point.

Stick to short 15-second videos to share high-quality content, and spend time explaining further details in 60-second in-depth long videos. If a topic is very important, you are welcome to break it down into multiple short 15-second videos to maintain high viewership and replayability.

Suppose you think of each piece of content as your own unique story for TikTok users. If there is too little, they may be dissatisfied; if there is too much, they may lose interest.

The average video on my For You page hovers between 7 and 10 seconds, and TikTok users don’t take the time to watch a 60 second piece of content because it’s too long for them and feels like a lengthy movie movie of.

At the end of each video, you should ditch the boring "self-introduction" and instead remind users to support your video content and encourage them to click on your profile to learn more.

There is a specific situation where you need to increase the video duration. Videos longer than 30 seconds will display a new bar at the bottom of the interface to show viewers the remaining video time. If your video is close to 30 seconds long, consider adding a few seconds to use this feature, so users know when your video will end, which can hold their attention longer.

5. Use the comment function skillfully

TikTok's discovery algorithm is so advanced that it gets your videos in front of your potential followers, but that's only half the battle. Once the algorithm has captured the interest of some users, your next job is to get them to become your fans.

TikTok's comment area is a great place for conversation, exchange, and explanation. Include as many comments under the video as possible and communicate with your audience.

In the comments section of your video, as the creator of the video, a creator badge will appear next to your name, making it very easy for potential fans to find out that you are interacting with them. ( TikTok users are often pleasantly surprised when they get a response from the video creator ). You can also comment in the way you like, without having to communicate in formal written language.

Douyin Comment Example

As your content gains more attention and replying to comments takes up a lot of your time, comment templates can be used to solve the problem. Create a document listing certain high-frequency comments and your corresponding replies. So that you can quickly reply to recurring comments in videos and live broadcasts later.

TikTok also includes a language filter, which blocks many inappropriate comments and automatically deletes comments that use certain keywords or phrases to make your comment section a better vibe.

TikTok tracks the ratio of comments to views for every video you post, and given its algorithmic sophistication, it's safe to say how many comments you ignore in real time.

If you are a TikTok certified user, in most cases, you will not hesitate to like or comment on videos. Creators replying to comments often brings in more new followers. After hundreds of likes, comments, and replies to comments, you'll keep getting more traffic and followers.

Comments are an important part of the TikTok marketing experience, and there’s no reason not to engage with every comment until your following grows to the point where you can’t reply to each one. Some successful brands stand out in this way.