Table of contents

01Social media image video editing tool

02Social media communication and sharing tools

03Social media data analysis tools

foreword

For small and micro businesses, the level of activity on social media is very important to develop the brand and expand the number of customers. But when you're running a store and running social media at the same time, it's not that easy to keep up with the evolution of the various social media platforms.

The social media management tools recommended in this article will assist your social media marketing efforts, and maximize your time and social media activity.

Today, I will introduce 6 social media tools:

Best Social Media Photo and Video Editing Tools: Product Video Maker, Canva

Best Social Communication Sharing Tools: Shopify Inbox, ShareThis

Best Social Media Analytics Tools: Sprout Social, HubSpot

1. Social media image and video editing tools

01 Product Video Maker

As branded video content becomes more important (54% of people want to see branded video content, according to Hubspot), tools that can quickly create video content can be a huge help for your business.

Product Video Maker allows you to create product videos with text to boost sales and new product launches. Businesses can also showcase positive feedback and reviews from customers through videos. The product video maker's drag-and-drop method of creating videos makes it easy for novices to get started and can quickly make a movie.

Price: Product Video Maker has two user versions: a free version and a commercial paid version.

Free version: Create two branded videos for free per month, try 200+ motion graphics templates for free, live chat and email.

Commercial paid version: $390 per year, free to create 10 branded videos per month, the ability to use your own branded fonts and colors, and instant captions.

02 Canva

No design skills? no problem! Canva is a simple and straightforward tool that makes it easy for small businesses to create beautiful social media images. Canva is easy to learn and use, even with zero foundation and no burden.

Canva offers a complete set of templates that are pre-sized for each social media platform, and you can choose the material you want from a library of layouts and backgrounds. It also features a simple drag-and-drop interface that lets you quickly build, edit, and tweak your social media content until it's exactly what you want.

Price: Canva is available in three user editions: Free, Professional, and Enterprise.

Free Version: This version is perfect for small companies of 1 to 5 people, with access to over 250,000 free templates and 100+ design types, some of which are great for social media posting.

Professional Edition: $129.99 per year, with additional design templates and elements, plus professional editing tools.

Enterprise Edition: Enterprise Edition tools have a minimum purchase of 25 users and are charged $30 per user per month.

2. Social media communication and sharing tools

03 Shopify Inbox

**Shopify Inbox is a customer communication tool that lets you chat live with customers directly from your Shopify admin right through your social media channels. Shopify Inbox can help you complete sales work and answer customers' difficult questions. If customers are hesitant to buy and browse more content, it can automatically pop up a window, allowing you to communicate directly with customers and help complete order transactions.

"I love the Shopify Inbox, it's a great tool. Just imagine if someone had a pop-up response to a question while shopping, they would be happy to buy the item. Customers would also be happy to talk to the web A real person on one end of the conversation, which helps solve their problems, let them know about restocking, etc.” —Shelly Horst, founder of Room Shop.

Pricing: Shopify Inbox is free for anyone with a Shopify store.

Price: Shopify Inbox is free for all Shopify independent sellers.

70% of conversational chats in Inbox are done with customers who are hesitating to buy. Chat with shoppers and complete more orders with Inbox, the free messaging app that connects to your online store and social media.

04 ShareThis share button

If you have a product page on your stand-alone site, you can provide your customers with a share button—to share and retweet items they think friends, family, or their fans will like. This allows your independent stand to gain more exposure on the web and provides a quick and easy way for people to advertise your product.

Install and use ShareThis from the Shopify App Store.

Price: Free for all Shopify stand-alone sellers.

3. Social media data analysis tools

05 Sprout Social

Sprout Social is a powerful social media management tool that allows you to edit and format your posts in advance, and you can also view analysis reports for each post and each social media account data. Its analytics tools, such as its later social media analytics reports and easily downloadable PDF files, make it an absolute must for anyone who wants to track data on social media content (or who needs to provide analytics to other business partners) Best social media marketing platform.

Sprout Social is an all-in-one platform that helps you manage all aspects of your social media platform, from planning social media content to messaging with prospects to editing content ahead of time, saving you a lot on social media more time for other things related to the product.

Price: Sprout Social offers a 30-day free trial. There are three official versions:

Standard Edition: $89 per user per month to manage up to five social media account data, reporting, editing and publishing, and a social inbox.

Pro version: $149 per user per month, manages up to 10 social media accounts, more powerful analytics and reporting, and custom job options.

Premium: $249 per user per month, includes additional features like chatbots and automation tools, and automatic link tracking.

06 HubSpot

HubSpot is another powerful social media management platform that provides data analysis to help you understand which strategies work best for your target customers. If you are using Shopify, it will also be integrated into your Shopify stand-alone site for your convenience.

Price: HubSpot has four tiers of user editions:

Free version: You can use some tools for free.

Basic Edition: $45 per month.

Pro version: $800 per month.

Enterprise Edition: $3200 per month.**