Independent Station Case | Transformation of Traditional Foreign Trade Suppliers
preface
Under the careful construction and promotion and operation of the website , the official independent website of Dongguan Yuemei Home Appliances has gained more exposure and traffic. The traffic and sales have gone from 0 to 1, and then the average monthly order growth can reach about 25%.
1. Foreign trade suppliers
1. International Small Appliance Suppliers
Dongguan Yuemeijia Electrical Technology Co., Ltd. (HBH) was established in 2016 and is located in Chang'an Town, Dongguan, Guangdong, with convenient transportation and only 30 minutes away from Shenzhen Bao'an International Airport. The founder Li Haitai, before the establishment of Yuemeijia Appliances, has been deeply involved in the small household appliance industry for decades and is a senior engineer and technician in the industry.
Since its establishment, Dongguan Yuemeijia has focused on the field of small household appliances, and has gradually grown into a leading international supplier in the industry. The cooperative enterprises include DUTCH, EMERIO, docomo, ROYAL and other world-class small household appliance brands.
2. Product development capability
**Yuemei Home Appliances attaches great importance to product research and development and design, and currently has more than 10 invention patents . Yuemei Home Appliances always takes the needs of end users as the starting point, and makes every effort to create small household appliances suitable for users, and has independently developed a number of small household appliances that sell well. The product range covers indoor smokeless grills, misty private space air coolers, portable filter coffee cups, portable rechargeable juicers and more.
3. Enterprise personnel
Yuemeijia Electric Appliance Co., Ltd. has two factories, which are located in Heng'an Road and Henggangtou Industrial Zone under Chang'an Town, Dongguan City. There are more than 150 workshop workers and more than 20 office personnel in the factory all year round . Yuemeijia has a strong and experienced sales team to help Yuemeijia sell its products all over the world.
2. Foreign trade situation
1. Foreign trade dilemma
In 2021, with the spread of the COVID-19 epidemic, logistics costs and raw material costs have skyrocketed, factory operating rates are insufficient, and terminal congestion will put the original supply chain advantages at risk. Yuemei Home Appliances, which supplies small household appliances to the world, has been squeezed even more by its thin profits, and some orders have even suffered losses.
2. Prosperous cross-border e-commerce
In stark contrast to this is the prosperous cross-border e-commerce. In 2021, China's cross-border e-commerce transaction volume will exceed 14 trillion yuan, accounting for 36.32% of China's total import and export of goods trade. The business has grown nearly 10 times in five years. Among them, the cross-border independent station has developed rapidly in the past two years, and the Shopify independent station has even surpassed Amazon, the leader of the cross-border e-commerce industry.
**## 3. Enter the independent station
1. Join forces
In order to get rid of the current predicament, Dongguan Yuemeijia Electric Appliance Co., Ltd. decided to take a different route and enter the cross-border e-commerce industry, transforming from traditional B2B to B2C. After fully inspecting and analyzing the global cross-border e-commerce market, Dongguan Yuemeijia Electric Co., Ltd. chose to jointly build a Shopify independent station.
It provides Yuemeijia Electric with one-stop full-link services such as website construction - operation - promotion - product selection - logistics - payment - trademark - software tools, etc. , and guarantees a dedicated person to connect with VIP services throughout the process. Website SEO optimizes the website interface and product information according to the product features of Yuemei Home Appliances, website promotion operators, and accurately place small home appliance advertisements on Facebook and Tiktok.
2. Promotion and marketing help the transaction
Under the careful construction and promotion and operation of the website, Yuemei's official independent website has gained more exposure and traffic. The traffic and sales have gone from 0 to 1, and then the average monthly order growth can reach about 25%.
4. Imagine the future
The corporate purpose of Dongguan Yuemeijia Electrical Technology Co., Ltd. is to produce cost-effective and high-quality products. However, it is no longer possible to keep up with the pace of the times by simply making good products.
Looking forward to the future, the company's CEO Li Haitai said: "The times are progressing, and each era has its own characteristics. In the past, we foreign trade people relied on China's supply chain to be like a duck to water in the international market. With the development of the epidemic and the Internet, the old The time of the day is gone, if the old foreign trade people are still conservative and incomplete and do not want to make progress, I am afraid that the days will be more difficult day by day ."
" Where is the future of foreign trade business? I think it is in cross-border e-commerce. Where is the future of cross-border e-commerce? I think it is an independent station! It is the general trend to be an independent station! In the future, Yuemei Home Appliances will continue to join hands and cooperate more deeply , to create brilliant!"****