How to use self-media and short videos for promotion and drainage?

How to use self-media and short videos for promotion and drainage? If you want to achieve efficient promotion, understanding the operation logic of online drainage is the key factor. When you understand the underlying logic of promotion, you will find that no matter what you do, you will be bypassed by analogy. If you operate in batches, you can significantly improve the efficiency of drainage.

Comprehensive understanding of target user needs

If we want advertising soft texts to attract traffic, we should fully understand customers and analyze their pain points. Therefore, the daily updated manuscripts must meet the needs of potential users. Only by hitting the core pain points of customers and making users feel something, can we obtain customers’ satisfaction. Trust, to achieve good publicity effect.

Reference peers

In terms of self-media, the editor feels that the water is very deep. Many friends in other fields have just come into contact with the new media field. Most of them don’t know how to start. We go together]

So why do you need to learn from others in the industry?

In fact, the fundamental reason for doing this is to learn the experience of self-media operation from the first entry peers, which is equivalent to finding a guide for our self-media path. Everyone should try their best to do the following key points:

1. Where to find high-quality peer partners?

1. These high-quality peers can be found from the content recommended by each platform.

2. It can also be found from search content recommendations or popular recommendations on major platforms.

2. How to learn from these high-quality peers?

1. First look at how the script of the work is written

2. Then see how the video dubbing effect is

3. Then look at the title level of the article

4. What is the main content that your peers want to show? The key product features are still application scenarios, and which target groups are they reaching?

5. The last word is to see how they guide the realization

Content has a unique style

Because there are too many new media workers, the competition is very cruel. If you want to get rid of involution, you can only start from the aspect of diversification, but the uniqueness is very simple. There is pressure, but the friends may try to insert the keywords into the hands, for example: the main field is parenting, try to match the furniture, find a way to incorporate some factors such as fun, spread the idea, think about the sections you are skilled in, it should be possible budding.

Multimedia platforms share operation, and operate all new media platforms that can be operated

If we media only operates one or two platforms, it is too worthless. We must be clear about operating and managing several new media platforms. In the past, many people only uploaded their written articles to the official account. In fact, we can also More than 30 platforms such as Fapenguin and Pippi Shrimp operate all available self-media platforms, but the problem comes again. Because it is cumbersome and boring to distribute content to these platforms, it is best to use [easy media]. Achieve multi-platform synchronization.

Easy Media: Send articles and videos to 60+ mainstream platforms with one click

If you want to be a new media that is not tiring and has high efficiency, various practical operation tools cannot be missing. The media platform is not only time-consuming but also very cumbersome, and various troublesome series of problems such as data statistics appear, and everyone only needs to use [E-Media Assistant] to solve it very easily.

Chasing hot spots

Hot topics are one of the keys to producing explosive articles. If you want to get more broadcasts, you have to learn to pay more attention to the current hot topics, and then create manuscripts according to emergencies, because such hot topics are similar to articles and videos on media platforms. Therefore, our content is full of hot attributes, and it is relatively easy to obtain higher recommendation and playback volume. Naturally, it is very hopeful that explosive articles will be born.

Provide pure dry goods

Although it is an advertisement article, the content we display should also be useful. If the content is disorganized, when users are attracted by the title, they will suddenly find out that it is an advertisement. It is urgent not only to report the content, but also to reduce the traffic recommendation of your platform. Small, and may even be banned for a short period of time. Therefore, advertisements should not be bullshit. When doing traffic drainage, you need to include some dry content. When the content can pass the test and readers do not conflict, they will not report the content, and then the marketing effect will be better. Safety.

Be careful not to violate other content

As for the powerful advantages of new media, all friends are aware of it, but there are too many people messing around, which makes the platform rules quite strict, but we can summarize: pay special attention to the content, do not show the contact information in the pictures of the article, very Directly hard and wide, the platform belongs to someone else, we must know how to protect the account, develop in a low-key manner, and don’t post the content that the media platform resists. Some people may want to say, this is not allowed, that is not allowed, What else am I promoting? According to practical experience, it is best to save your brand name in the soft text, and leave a message to guide users to send private messages to you. This is the best way.