These problems cannot be ignored when the company promotes soft articles!

Network promotion seems to be easy, but in fact it requires certain theoretical knowledge, operational skills and experiments. This is especially true for advertisment promotion. The task of advertorial promotion is to do a good job in marketing and attract more people to promote it spontaneously. The brand of the company, therefore, in order to do a good job in the promotion of press releases, we must continue to learn, sum up experience, and see which problems need attention? Today, the editor will share a few issues that need attention in the promotion of press releases.

1. Avoid over-marketing

Many companies are able to recognize the importance of advertisment promotion, so they do their best to focus on advertorial promotion, and all channels are packed into advertisment. Because the promotion of advertisment itself is a low-cost marketing method, but the effect is very good, so many companies only focus on advocacy promotion when conducting online promotion, while other promotion methods are ignored. The consequence of this may be that it is easy for users to see bored. As the saying goes, there is a limit to everything, and it is too much to go too far. It is reasonable to say that soft advertising is more acceptable to users than hard advertising, but if it is too much, it will cause users’ disgust. In the basket, spread the promotion, so as to attract more traffic.

2. Prevent interruptions

In addition to over-promotion, advertorial promotion should also be careful not to interrupt. Advantages need long-term and persistent delivery, but note that long-term delivery is phased, not explosive. An article is one article a day and several articles a day, but the number of fans accumulated after a while is different. Daily and weekly updates can maintain fans, and fate even has several articles a day. It is easier to disappear and not update after a while. This will cause the loss of user fans. Therefore, when companies carry out soft article promotion, they should not update in a flash, but then fall silent. What is needed for soft article promotion is long-term persistence in order to have better results.

3. Keep your content innovative

Adware promotion is often thought to be just an article, but more often it is just a way of promotion. Soft Canvas can also have other forms of promotion. Different types of content are used to create different forms of advertisment promotion. In this way, the innovation of content can be maintained, so as to maintain old fans and bring in more new fans.

Press release promotion is a cost-effective way of online promotion, but because of this, it is necessary to pay attention to the problems that may occur in ordinary times, ensure continuous updates, prevent excessive promotion, and focus on content innovation, so as to make the brand and products of the company get the best results. More people's favor, but also a better reputation.