How to write a product promotion soft article

In the Internet era, the most important part of product marketing must be the promotion of soft articles, from food, to cosmetics, to daily necessities, etc. So, how should such a product promotion soft article be written?

　1. Research the market

Market research is not just about data collection, but to understand the development status of a product industry, understand the distribution of the market, understand the mode of marketing and promotion, and understand the retail situation of the market. Only by understanding the current market clearly can you know how to write.

　2. Pay attention to the proper optimization of the title

The title is the key point to attract users whether they have the desire to click on this article, and the title plays an important role in “attracting bees and butterflies” in advert marketing. There are roughly three types of titles commonly used in product press releases: First, oddity prevails. As the saying goes, curiosity kills the cat. Curiosity here refers to the curiosity of consumers. Such titles will arouse consumers’ urge to find out. Two questions and answers win, attract consumers by asking questions, arouse the desire of users to click, and then give answers in the article. The third is to win with peace. In addition to being close to the people, the so-called peace also means civilianization and normalization, so as to narrow the distance with consumers.

　3. Rich and engaging themes

Old-fashioned tricks can cause visual fatigue in consumers. The theme is the key to the promotion of advertisments, and even more so for product promotion advertisments. In addition to integrating into the relevant culture of the product, it can also embed celebrity and star stories related to the product to bring out the product to be promoted, which not only highlights the cultural heritage of the product, but also Improve the grade, enrich the soft text and attract consumers at the same time.

4. Highlight brand characteristics and create value

The characteristics and value of a product can be reflected from three aspects: brand value, consumption value, and taste value. The value can be appropriately enlarged, but the brand value of the product must be highlighted.

After the press release is written, it is necessary to choose the channel for delivery. You can choose the popular self-media and public accounts in a targeted manner. However, the release of the press release should also be divided into time periods. During which time period the reading volume of the soft paper is high, the main user groups Which category is it, this kind of investment can make the soft paper produce the greatest value and return.

The sharing from the above, - a one-stop self-publishing platform, with more than 300 million news media and 20,000 self-media editing resources, can help enterprises to widely publicize!