How Amazon's New Store Gets Traffic
After Amazon sellers have opened a store, they have selected products and uploaded them, and the next step is to promote them. Only by ensuring that the store's products have traffic, it is possible to bring conversions and generate more orders, so how does Amazon's new store get traffic?
- Keyword search
This is the most direct way to store product traffic, because most customers want to buy the products they need after entering the platform. The first way to use the platform is to search for product keywords. Therefore, as a seller, it is very important to use keywords for product titles and product descriptions. important.
- Activities organized by the platform
Just like the Double 11 in our country, the Amazon platform also has its own activities, such as "Black Friday", "School Season", "Christmas", "Members Day", etc. During these festivals, there are generally discounts and promotions for products, and customers' purchases The volume will increase, and the flow of goods will be greatly improved.
- Drainage outside the station
Off-site traffic drainage is a way of attracting customers by promoting products through self-media. The self-media platforms commonly used by Amazon to attract traffic are: facebook, youtube, etc., mainly in the form of pictures, texts and videos for promotion.
- Spike activity
Amazon's seckill activity can be said to be one of the gathering places for platform traffic. If the product can be successfully reported to Amazon's seckill activity, Amazon will automatically import some traffic into this window, so the product does not have to worry about no traffic.
- Platform Advertising
Amazon platform advertising is the same as domestic platform advertising, but it will not force you to push information like domestic e-commerce platforms, and it is mainly based on bidding ranking.