The reasons for the sudden drop in Amazon sales
As an Amazon merchant, we often pay attention to the sales status of products in store operations. Merchant sales slowed down, sales declined, and merchandise profits and search rankings sometimes dropped. So what are the reasons for the sudden drop in Amazon sales?
- Unsaleable due to out of stock
This situation is relatively common, because many sellers do not pay special attention to setting the inventory quantity of their own products, resulting in insufficient inventory data of the last sold product and out of stock. At this time, there is no way to sell normally, and the system will state It is displayed as not available for sale, which is the same as some domestic e-commerce platforms.
- The listing content frequently adjusts or changes the category of the product
Although we often say that we should pay attention to the optimization of listings, frequent optimization is actually problematic, because after the listing is released, according to Amazon's algorithm rules, modifying the listing again means reordering the ranking weight of the listing, and high-frequency optimization will Break the inherent stability of listing
3, the product evaluation is not good
Consumers will look at the reviews before buying a product. If the product has a bad review and there are many negative reviews, the buyer will naturally refuse to buy it. Affect the sales and profits of goods.
- Product encounter category review
On Amazon, many categories are not open to third-party sellers. Ordinary third-party sellers must not be able to do such categories. These categories are generally closely related to personal safety or human health, so the premise that you want to sell these products is to pass the category review of the platform.
- End of advertising and promotions
For some sellers who often rely on advertisements to place orders, if the advertisement ends, the order volume will naturally be affected. Therefore, sellers have to find ways to increase the proportion of natural orders and avoid passive operation at high advertising costs.
- Commodity prices are too high
Because Amazon has always attached great importance to the shopping experience of consumers, products with excessively high prices cannot obtain high search rankings, and merchants' products naturally cannot obtain high sales.
- The parameters of the product are incomplete
There is a problem that sellers often overlook. When optimizing listings, sellers often forget to fill in the product parameters. But we need to know that Amazon's backend operates on the A9 algorithm.