How to build a foreign trade website
Foreign trade website is a website that many marketing websites compete to build, but the construction of foreign trade website is not easy. If you want to go better and better on the road of foreign trade websites, you must do a good job of user experience. So how to build a foreign trade website?
- Clear website navigation
After users enter the website, the first thing they pay attention to is the content they want to know, and the fresh website navigation plays the role of a guide. If the navigation is not clear, users cannot quickly find what they want to know, which will affect the user experience and cause the loss of customers. Businesses can set up a few questions that customers focus on as navigation.
Second, the website domain name selection.
Regardless of the type of user and need, there is a standard for choosing a domain name. First, the domain name must be easy to remember. Second, the domain name must include the website's keywords.
- In-site search function
For companies with more and more complex product categories, the on-site search function of the website is very important. Through the search function, users can quickly search for the products they want to know, increase the user's visit time, and improve conversions.
- Website Breadcrumb Navigation
Now the breadcrumb navigation setting of the website has been an important content when the foreign trade website is built. The setting of breadcrumb navigation can not only help Google and other search engine spiders to crawl and include websites, but also help website optimization.
Five, the choice of web space host
When choosing a foreign trade website construction space, two aspects need to be considered. First of all, to ensure the loading speed of the website. When users open your website, they can't open it for a long time.
- Fast website opening speed
No matter which website construction company an enterprise finds to build a foreign trade website, one of the first things to pay attention to is the opening speed of the foreign trade website, especially the opening speed of the website in the foreign target market. Because if the website construction company uses a domestic server, the website may have no problem opening speed in China, but it will take a certain amount of loading time abroad.
- Website Design
Many articles have emphasized that the design of foreign trade websites should conform to the aesthetics of foreign customers, not from the aesthetic habits of domestic people. In addition, what enterprises need to pay attention to is the setting of the website banner diagram, and the banner is located at the top of the website.