Independent sites use Google ads to attract traffic

Google ads have become an important traffic source entry for many businesses in addition to Facebook ads, and it is also one of the advertising promotion methods that marketers must understand. So how does an independent station use Google ads to drain traffic? Let me share with you how an independent station uses Google ads to drain traffic.

1. Google Keyword Ads

Google keyword advertising is also known as Google AdWords promotion. You can directly search for relevant keywords through the Google search engine to search for the advertisements placed, directly expose the product, and obtain high conversion effects.

2. YouTube Ads

YouTube is a UGC video website owned by Google, and it is also a UGC video website at present. It is very popular among users. At present, YouTube advertisements are image advertisements, graphic advertisements and video patch advertisements, which have the effect of high cost performance.

3. Gmail Ads

Gmail is an email product owned by Google. Gmail ads can be interactive advertisements directly displayed for users through the top of the email inbox. The advertisements include pictures, videos or embedded forms, and have personalized formats to connect with potential customers.

4. Google Shopping Ads

Google shopping is a shopping advertisement under Google, which allows users to obtain detailed product information before clicking on the advertisement, which helps to promote your products. Shopping ads show users information such as a product's photo, name, price, and store name.

5. Display ads

Display ads are designed to help you find the right audience. Show your ad message to potential customers at the right place and time. The Google Display Network includes 2 million websites, reaching over 90% of Internet users. Display ads can set responsive ads, image ads, interactive ads, Gmail ads, etc.

6. Google Mobile Ads

Google Mobile Ads are AdWords ads displayed on mobile web pages and apps, including call-only ads and app promotion ads, displayed directly to users through smart devices for more efficient ad display effects.

7. Google admob ads

Admob is a mobile application product under Google. It is a world-renowned application advertising platform with a large number of users around the world. The advertisements have precise placement and more efficient exposure, and directly improve the conversion rate of advertisements for customers.

8. Search Ads

The main body of a search advertisement consists of three parts: URL, title, and description. When a user enters certain keywords in the search bar, the advertisement corresponding to the keyword will appear on the search results page. The searched term or phrase is matched with the keywords set in the ad, and the matching and high-quality ad may be displayed first in the user's search results.